The same way as their real life counterparts, online casinos try to attract new players and maintain their existing player base by offering fair games, good conditions and solid bonuses and promotions. While offline establishments have the advantage of being able to offer a free meal or drink, vouchers and other gifts to their players, online casinos have only two ways or rewarding their customers: money and free playtime.

"Camp You Are You (whose name has been changed to protect the privacy of the participants) offers a temporary safe haven where gender-variant boys can freely express their interpretations of femininity alongside their parents and siblings. These images represent the spirit of the children as they shine in an atmoshpere of support. Here they can be true to their inner nature without feeling the need to look over their shoulders." Lindsay Morris