Irish television personality, presenter and model Maura Higgins in the first decade of October 2022 treated her followers to a first look of her new campaign with Ann Summers. They believe everyone has the right to wear whatever they want, however they want – your clothes should be about you and nobody else. Want campaign fronted by Maura now, with more styles landing throughout the month. (Photo by Ann Summers)

“House of the Dragon” star, English actress Olivia Cooke shows off her curves in a new advertising campaign for Rihanna's lingerie firm “Savage Fenty” early October 2022. The British beauty – who took over the role of Alicent Hightower when the medieval epic did a time jump – has become a brand ambassador for the saucy underwear firm. (Photo by Savage Fenty)

British-American actress and model Lily Collins (R) celebrates wrapping up the latest season of “Emily in Paris” in the last decade of September 2022. (Photo by lilyjcollins/Instagram)

American model Hailey Bieber attends the Saint Laurent Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

In Portugal, in the last decade of September 2022 American singer-songwriter Nicole Scherzinger loosens up her buttons and lets the sun heat up her buns. (Photo by Nicole Scherzinger/Instagram)

American actress and model Bella Thorne in the last decade of September 2022 wears a barely-there dress joking she “didn't have a bikini”. (Photo by bellathorne/Instagram)

American media personality, socialite and model Kylie Jenner says “rise and shine” with her bra in the second decade of September 2022. (Photo by kyliejenner/Instagram)

American actress Jenna Ortega snaps a seductive selfie in the second decade of September 2022. (Photo by jennaortega/Instagram)