Photographer Howard Schatz had an idea: place actors in a series of roles and dramatic situations to reveal the essence of their characters. Such was the premise behind his book, In Character: Actors Acting, which captures some of Hollywood’s most emotive stars in the act of, well, making faces. Luckily for us, he continued the tradition for Vanity Fair. Here are some of the best.

America’s Haunts, a trade association, estimates there are 1,200 for-profit haunted attractions in the U.S. plus another 3,000 haunted houses operated by charities that open for only a day or two every year. The commercial attractions collectively bring in from $300 million to $500 million annually. Fright Nights attendees make a turn through one of four haunted houses at this year's spooking season setup at the South Florida Fairgrounds. This house is named The Smiths and was created by Craig McInnis. (Photo by The Palm Beach Post)

Visitors to the Nightmare Fears Factory in Niagara Falls, Canada, are obliged to navigate their way round the supposedly haunted building in total darkness while live actors jump out of them. The Nightmare Fears Factory team have been using hidden cameras to take pictures of their guests' terrified reactions, which they've then posted on the company's Facebook page. And it turns out they're all pretty funny. (Photo by Nightmare Fears Factory)