A devotee of the Chinese Bang Neow Shrine, with two plastic guns pierced through his cheeks, takes part in a street procession celebrating the annual vegetarian festival in Phuket September 29, 2014. The festival, featuring face-piercing, spirit mediums and strict vegetarianism celebrates the local Chinese community's belief that abstinence from meat and various stimulants during the ninth lunar month of the Chinese calendar will help them obtain good health and peace of mind. (Photo by Damir Sagolj/Reuters)

A devotee of the Ban Tha Rua Chinese shrine is helped with a spike pierced through her cheeks during a street procession celebrating the annual vegetarian festival in Phuket September 28, 2014. The festival, featuring face-piercing, spirit mediums and strict vegetarianism celebrates the local Chinese community's belief that abstinence from meat and various stimulants during the ninth lunar month of the Chinese calendar will help them obtain good health and peace of mind. (Photo by Damir Sagolj/Reuters)

“The Nine Emperor Gods Festival is a nine-day Taoist celebration beginning on the eve of 9th lunar month of the Chinese calendar, which is observed primarily in Southeast Asian countries like Myanmar, Singapore, Malaysia, Thailand and also the Riau Islands. In Thailand, this festival is called Tesagan Gin Je, the Vegetarian Festival. It is celebrated throughout the entire country, but the festivities are at their height in Phuket, where about 35% of the population is Chinese. It attracts crowds of spectators because of many of the unusual religious rituals that are performed”. – Wikipedia. Photo: A devotee gest pierced at the Bang Neow shrine in Phuket. (Photo by Paula Bronstein)

A devotee of the Chinese shrine of Kathu Shrine, pierces his cheeks with umbrellas during a procession of Vegetarian Festival on October 4, 2011 in Phuket, Thailand. Ritual Vegetarianism in Phuket Island traces it roots back to the early 1800's. The festival begins on the first evening of the ninth lunar month and lasts for nine days. Participants in the festival perform acts of body piercing as a means of shifting evil spirits from individuals onto themselves and bring the community good luck. (Photo by Athit Perawongmetha/Getty Images)

A devotee of the Chinese shrine of Samkong, pierces his cheeks with toy guns during a procession of Vegetarian Festival on October 11, 2010 in Phuket, Thailand. Ritual Vegetarianism in Phuket Island traces it roots back to the early 1800's. The festival begins on the first evening of the ninth lunar month and lasts for nine days. Participants in the festival perform acts of body piercing as a means of shifting evil spirits from individuals onto themselves and bring the community good luck. (Photo by Athit Perawongmetha/Getty Images)