Park Mak-rye, a 70-year-old YouTuber, puts on makeup on a volunteer at a makeup show during DIA Festival in Seoul, South Korea, July 16, 2017. Park’s videos are all about showing off her wrinkles and her elderly life in the raw. Young South Koreans find her so funny and adorable that big companies like Samsung Electronics and Lotte are banking on her popularity. But despite her new life as a celebrity, she still gets up before dawn to run her diner. (Photo by Kim Hong-Ji/Reuters)
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