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Four hairdressers attending the National Beauty Trades Show in New York 'cool off' under hair driers in an air-conditioned room at the Hotel Statler on September 1, 1953 while Erma Van Wort, in a sable cape, shows them a new mobile coiffure. The hair driers' temperature is a mere 90 degrees, while the official thermometer outdoors measured 97. The new hairdo, achieved with free-flowing waves, is designed to direct eyes to the head - whatever the length of the controversial hemline. The hairdressers are members of the National Hairdressers and Cosmetologists Association. (Photo by Carl Nesensohn/AP Photo)
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