In this May 5, 2020, photo, China's online celebrity Zhang Mofan introduces a backpack to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (Photo by Andy Wong/AP Photo)
