Mariam Ashraf, a teacher and “natural hair influencer”, speaks before a phone on a tripod and lights during a live-stream at her home in Egypt's capital Cairo on March 22, 2022. “Shaggy”, “messy”, “unprofessional”. Natural curls were once looked down upon in Egypt, where Western beauty standards favoured sleek, straight locks. Now, things are changing. (Photo by Khaled Desouki/AFP Photo)
