British singer Alexandra Burke appears alongside The Utopia Band wearing an Elvie Stride breast pump under her costume at Notting Hill Carnival on Monday, August 29, 2022 as part of the “Pumps on Parade” campaign, aiming to correct taboos surrounding breastfeeding and pumping in public. The campaign follows research by Elvie that reveals almost half of mothers feel they lose a sense of self when breastfeeding or pumping, and two thirds give up on activities or hobbies during the first year of breastfeeding. (Photo by Matt Alexander/PA Wire)
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