“Fashion that's Larger than Life”

Dvir says the branding of the cityscape has become so ubiquitous, that the colorful, monumental advertisements, looming over the narrow streets, seem to be virtually unnoticed by the passersby. Giant billboards both dominate the urban landscape and blend into the background. Pictured here, a hotdog vendor looks at a woman next to a Zara billboard on 5th Avenue in New York, September 7, 2008. (Photo by Natan Dvir/Polaris)
“Fashion that's Larger than Life”
   
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