A man poses for a photo with a life size cutout of Pope Francis at Bicentennial Park where the pontiff celebrated Mass for an estimated half-million people, in Quito, Ecuador, Tuesday, July 7, 2015. Francis told an estimated half-million people gathered for the Mass that in a world divide by wars, violence and individualism, Catholics should be “builders of unity”, bringing together hopes and ideals of their people. (Photo by Ana Buitron/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A bride gets her make-up done before the start of a mass marriage ceremony in Kolkata, India, February 14, 2016. A total of 150 tribal Hindu, Muslim and Christian couples from various villages across the state took their wedding vows on Sunday during the day-long mass marriage ceremony organised by a social organisation, the organisers said. (Photo by Rupak De Chowdhuri/Reuters)

A Kashmiri Muslim bride looks through her veil during a mass wedding event in Srinagar, Indian controlled Kashmir, Thursday, June 15, 2023. Mass weddings in India are organized by social organizations primarily to help the economically backward families who cannot afford the high ceremony costs as well as the customary dowry and expensive gifts that are still prevalent in many communities. (Photo by Mukhtar Khan/AP Photo)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.