A man wearing a “Pinhead” mask walks through the grounds of St Mary's Church, Whitby, during the Whitby Gothic festival taking place this weekend, on April 27, 2014. The twice yearly event attracts Goths from across the UK and beyond to the historic fishing town and is a great boost to the local economy. (Photo by Anna Gowthorpe/PA Wire)

“Memoirs of a Geisha” – For its May 2013 cover story, Elle Vietnam gets inspired by the Japanese-influence of spring collections and Geisha beauty. Model Tian Yi evokes the theme perfectly in a series of images which juxtapose an urban backdrop with the ornate prints and sleek silhouettes of Prada, Dries van Noten, Dior, Thakoon and more selected by stylist Anna Katsanis. Photographer Oliver Stalmans captures the Chinese beauty in this elegant shoot. (Photo by Oliver Stalmans)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.