Katy Perry attends the 2019 Met Gala celebrating “Camp: Notes on Fashion” at the Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Andrew Kelly/Reuters)

American actress Megan Fox and American rapper Machine Gun Kelly are seen at the annual “Casamigos” Halloween party on October 27, 2023 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images)

Lisa from Blackpink performs during the 2024 Victoria's Secret Fashion Show in New York City, U.S., October 15, 2024. (Photo by Andrew Kelly/Reuters)

Cast member George Clooney kisses the hand of his wife Amal Clooney on the red carpet for the screening of ”Jay Kelly” on August 28, 2025. (Photo by Yara Nardi/Reuters)

Rick Kelly, owner of Carmine Street Guitars, poses for a picture at his shop in New York City, U.S., July 21, 2016. Kelly builds custom guitars from the “bones of New York”, using reclaimed lumber from historic New York buildings. (Photo by Joe Penney/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.