Inmates perform as cheerleaders during a soccer tournament inside the San Juan de Lurigancho prison, in Lima, Peru, Thursday, May 24, 2018. Inmates of 17 prisons, including four for women, participated in the First Interprison World Cup Lima 2018, organized by the National Penitentiary Institute. (Photoby Rodrigo Abd/AP Photo)

A Georgia Bulldogs cheerleader celebrates a 33-18 victory over Alabama in the 2022 NCAA National Championship football game at Lucas Oil Stadium in Indianapolis, Indiana, on Tuesday, January 11, 2022. Georgia defeated Alabama 33-18. (Photo by Aaron Josefczyk/UPI/Rex Features/Shutterstock)

Waitresses wearing protective masks, face-shields and gloves to prevent infections following the coronavirus disease (COVID-19) outbreak, gesture to customers toasting glasses at the cheerleader-themed restaurant “Cheers One” in Tokyo, Japan on May 11, 2020. (Photo by Kim Kyung-Hoon/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.