To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A sinkhole is seen on the shore of the Dead Sea near Kibbutz Ein Gedi, Israel July 27, 2015. The Dead Sea is shrinking, and as its waters vanish at a rate of more than one meter a year, hundreds of sinkholes, some the size of a basketball court, some two storeys deep, are devouring land where the shoreline once stood. (Photo by Amir Cohen/Reuters)

A group of people wearing full solid-coloured bodysuits walk along a promenade as they take part in a street art performance in Bat Yam, near Tel Aviv, Israel August 29, 2015. Some 40 people participated on Saturday in the performance, initiated by a group of artists called Prizma Ensemble, as part of the city's annual international street art and street theatre festival. The group says the performance deals with concepts of identity and movement in public spaces. (Photo by Amir Cohen/Reuters)