To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Models of Cold War-era Allied (L) and Soviet Bloc weaponry face one another at the new Bundeswehr Military History Museum (Militaerhistorisches Museum der Bundeswehr, or MHM) on October 11, 2011 in Dresden, Germany. The museum, redesigned by star architect Daniel Libeskind, traces Germany military history from 1300 to the present, including during the Nazi period and the Cold War, and also examines the influence of the military on popular culture. (Photo by Sean Gallup/Getty Images)

Two citizens splash hot water which is quickly frozen in the cold air on January 7, 2021 in Beijing, China. A strong cold wave sweeps across China as the Chinese capital Beijing recorded 19.5 Celsius below zero on 06 January morning, the lowest temperature since 1966, according to meteorological authorities. (Photo by Peng Yucai/VCG via Getty Images)

A woman runs through a sea foam, as a seasonal cold front moved over the Cape Peninsula, following a week of severe weather and flooding in Cape Town, South Africa on June 19, 2023. (Photo by Nic Bothma/Reuters)

Robert Springett, the Bishop of Tewkesbury, immerses Laura Raymond in cold water for her baptism in a paddling pool during the heatwave at St James Church in Quedgeley, Gloucestershire, UK on June 22, 2025. (Photo by Paul Nicholls Photography)

Hundreds of hardy swimmers across Britain braved jumping into freezing cold waters for a annual Christmas Day dip on December 25, 2017. (Photo by Dave Nelson/The Sun)