While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Girls rest on stairs at the China Digital Entertainment Expo and Conference (ChinaJoy) in Shanghai, China July 27, 2017. (Photo by Aly Song/Reuters)

A delegate dressed in a furry Lion costume walks across a Zebra crossing to the convention centre at the Eurofurence convention in Berlin on August 17, 2017. Some 2700 delegates are taking part in the 3-day-long Eurofurence in the German capital, the worlds oldest active Furry-convention for people dressing up in furry costumes. (Photo by Odd Andersen/AFP Photo)

Over 30 Douglas C-47 Skytrains (Dakotas) making final preparations for flight formation practice before the 75th D-Day Anniversary flight to Normandy in Duxford, England on June 4, 2019. (Photo by UK Air Force Images)

Competitors gather backstage as they prepare to take part in the All Ireland Irish Dancing Championships on November 2, 2016 in Belfast, Northern Ireland. The championships take place at the Waterfront Hall over the course of six days with winners qualifying for the World Irish Dancing Finals which will take place in Dublin next year. (Photo by Charles McQuillan/Getty Images)

Women stage a topless protest in Buenos Aires, Argentina on February 7, 2017. Activists take to streets of downtown after three women had been topless sunbathing on Necochea, near Buenos Aires, when they were approached by officers that told to cover their breasts. The sunbathers and officers argue, with the girls insisting going topless is not illegal, but the police insist they are offending the local culture. This protest is in support of the three women of Necochea. (Photo by Claudio Santisteban/ZUMA Wire/Rex Features/Shutterstock)

Singer Paulina Rubio performs during the Latin Billboard Awards, Thursday, April 28, 2016 in Coral Gables, Fla. (Photo by Wilfredo Lee/AP Photo)

People stand near beached sperm whales on January 13, 2016, after they became stranded on the Dutch island of Texel the day before. Five sperm whales which became stranded on Texel have died, officials said January 13. Experts said the beached whales had already been badly injured and their chances of survival were poor. Volunteers tried to save them but called off their efforts late in the night because of bad weather and darkness, ANP news agency said. (Photo by Remko de Waal/AFP Photo/ANP)