To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A woman rides a mechanical bull before participating in the 4th annual Running of The Bulls October 15, 2011 in Cave Creek, Arizona. (Photo by Joshua Lott/Getty Images)

A mechanical horse-dragon made of wood and steel is presented to the public in Nantes, western France on August 26, 2014. This horse-dragon, created by the French artist Francois Delaroziere of “Les Machines de l'île” (The Machines of the Isle), is the hero of the show "Long Ma" which will be presented in Beijing on October 17, 2014 as part of the fiftieth anniversary of the relationship between France and China. (Photo by Jean-Sebastien Evrard/AFP Photo)

In this Wednesday, November 11, 2015 photo, one of the giant mechanical sharks that starred in the movie “Jaws” is seen at Aadlen Brothers Auto Wrecking, also known as U Pick Parts, in the Sun Valley section of Los Angeles. It's not just a junkyard or even a really big junkyard, but a living, breathing monument to Los Angeles pop culture. But the family business is closing on New Year's Eve, and everything must go by then, the cars, the shark, the arches, even the giant car-crushing machine. (Photo by Jae C. Hong/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Australian photographer Brendan Fitzpatrick’s X-ray photographs expose the inner workings of toys. Fitzpatrick’s photographs are both whimsical and mechanical, evoking the curiosity of childhood and the desire to discover how things look and work from other perspectives. The strategic placement of wires, batteries, and screws are revealed, the complexity of the inside contrasting with the seemingly simplistic design of the outside. Fitzpatrick uses chest X-ray and mammogram machines to photograph flowers, toys, and creatures, then enhances the color in the images in order to more effectively distinguish the various parts that have been exposed. This photographs are part of series he calls “Invisible Light”. (Photo by Brendan Fitzpatrick)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.