To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

In this October 7, 2014, photo, Fredrick Brower, center, helps cut up a bowhead whale caught by Inupiat subsistence hunters on a field near Barrow, Alaska. Drawing on tradition, and keeping within the closely monitored Aboriginal subsistence whaling guidelines, a bowhead whale is carved and divided by a crew armed with knives and hooks, and then shared according to custom. (Photo by Gregory Bull/AP Photo)

An alligator is skinned at All American Gator August 16, 2006 in Pembroke Park, Florida. The company processes gators for their skins, meat and trophies and was at full capacity a day after the start of gator hunting season. This year more than 4,000 licenses were sold with each license allowing hunters to kill two gators. The hunt has been expanded by 41 days over previous years, running August 15 to November 1. (Photo by Joe Raedle/Getty Images)

A car stands in water on Ferry Road after two magnitude 6.0 and 5.5 earthquakes struck on June 13, 2011 in Christchurch, New Zealand. The aftershocks have followed four months after the major eathquake which hit the city on February 22, 2011 resulting in the deaths of 181 people. (Photo by Martin Hunter/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)