View of a light show on the city's iconic Arc de Triomphe monument during the New Year celebration in Paris, France, December 31, 2016. (Photo by Jacky Naegelen/Reuters)

Participants race during the Red Bull Box Cart Race challenges in Bo Kaap, one of the iconic neighbourhoods in Cape Town, South Africa on November 6, 2022. (Photo by Esa Alexander/Reuters)

A reveller covered in tomato pulp participates in the annual “Tomatina” festival in the eastern town of Bunol, on August 28, 2019. The iconic fiesta, which is billed at “the world's biggest food fight” has become a major draw for foreigners, in particular from Britain, Japan and the United States. (Photo by Jaime Reina/AFP Photo)

Intimissimi steps forward in October 2022 with a new campaign starring the stunning German-American model Heidi Klum and her eldest daughter Leni as icons of self-confidence, joy of life and love between a mother and daughter. (Photo by Intimissimi)

(L–R) Unknown, Alan Jones, Chrissie Hynde, Vivienne Westwood and punk fashion icon Jordan at Kings Road fashion shop «Sеx» run by Westwood and Malcolm McLaren in London, United Kingdom, 1976. (Photo by David Dagley/Rex Features/Shutterstock)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.