A model presents a creation from The Blonds Autumn/Winter 2019 collection during New York Fashion Week in New York, U.S. February 12, 2019. (Photo by Andrew Kelly/Reuters)

Katy Perry attends the 2019 Met Gala celebrating “Camp: Notes on Fashion” at the Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Andrew Kelly/Reuters)

American actress Megan Fox and American rapper Machine Gun Kelly are seen at the annual “Casamigos” Halloween party on October 27, 2023 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images)

Lisa from Blackpink performs during the 2024 Victoria's Secret Fashion Show in New York City, U.S., October 15, 2024. (Photo by Andrew Kelly/Reuters)

Cast member George Clooney kisses the hand of his wife Amal Clooney on the red carpet for the screening of ”Jay Kelly” on August 28, 2025. (Photo by Yara Nardi/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.