Revelers, covered in coloured powder, celebrate, during a Holi Run Festival in Madrid, Spain, Sunday, April 12, 2015. Thousands of revelers took part in the festival that includes a mini marathon. The festivals are fashioned after the Hindu spring festival Holi, which is mainly celebrated in the north and east of India. (Photo by Andres Kudacki/AP Photo)

A glitter rainbow mini dress, worn by Taylor Swift in her “End Game” music video, and other outfits in the William Morris Gallery in London, United Kingdom on March 31, 2023 unveils an exhibition of fashion designer Ashish. (Photo by Guy Bell/Alamy Live News)

The dancers are posing after the Topeng Bekasi dance performance, a presentation from the West Java Pavilion, during the 50th anniversary celebration of Taman Mini Indonesia Indah (TMII), in Jakarta, on Sunday, April 20, 2025. (Photo by Andri Munazir/ZUMA Press Wire/Alamy Live News)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.