To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Characters dressed as Elmo and Cookie Monster who pose for tips take a photo by request from a tourist (2nd R, black pants) in Times Square in the Manhattan borough of New York City, January 29, 2016. (Photo by Rickey Rogers/Reuters)

Bull Rider Dalton Kasel rides The Good Stuff during the second round of the PBR Unleash The Beast Monster Energy Buckoff at Madison Square Garden in New York, January 8, 2022. (Photo by Timothy A. Clary/AFP Photo)

The artist Luke Egan, also known as Filthy Luker, gets Horrible Harvey, his inflatable monster on October 26, 2022, pumped up for his debut at the annual Halloween in the City celebrations in Manchester, United Kingdom this weekend. (Photo by Dominic Lipinski/PA Wire Press Association via Getty Images)

Thiago Salgado from the US flips in the air after riding Razzmatazz during Round 3 of the 2023 PBR Unleash the Beast Monster Energy Buck Off at the Madison Square Garden in New York on January 8, 2023. (Photo by Timothy A. Clary/AFP Photo)

Girls sleep in the back of their father's moto-taxi as he watches them from the front seat, days after an earthquake in Pedernales, Ecuador, Wednesday, April 20, 2016. A fresh tremor rattled Ecuador before dawn Wednesday, a magnitude-6.1 jolt that set babies crying and shaken residents pouring once again into the streets, fearful of yet more damage following a monster earthquake over the weekend. (Photo by Dolores Ochoa/AP Photo)