To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A tourist gets an “Art Hug” from a disinfected costumed man outside the reopened Rijksmuseum in Amsterdam, Netherlands, Monday, June 1, 2020. The government takes a major step to relax the coronavirus lockdown, with bars, restaurants, cinemas and museums reopening under strict conditions. (Photo by Peter Dejong/AP Photo)

Fans of singer Michael Jackson flashmob on the steps of the Municipal Theater in São Paulo dancing Thriller on the day that the singer would turn 60 if he were alive, August 29, 2018. (Photo by Cris Faga/NurPhoto via Getty Images)

An employee stands on the step of The Venice Simplon-Orient-Express at Istanbul Station in Istanbul, on August 31, 2022. The Venice Simplon Orient-Express luxury train arrives in Istanbul, completing its annual voyage along a mythical route that takes it across Europe from Paris. (Photo by Yasin Akgul/AFP Photo)

Intimissimi steps forward in October 2022 with a new campaign starring the stunning German-American model Heidi Klum and her eldest daughter Leni as icons of self-confidence, joy of life and love between a mother and daughter. (Photo by Intimissimi)

Jennifer Lawrence reacts as she poses backstage with her Oscar after winning the best actress award for her role in “Silver Linings Playbook” at the 85th Academy Awards in Hollywood, California, February 24, 2013. Lawrence reacted to some photographers telling her to watch her step as she went onto the platform. (Photo by Mike Blake/Reuters)