To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A worker puts the final touches to a replica of a Beijing opera mask made with lemons and oranges during the 82th Lemon festival in Menton February 12, 2015. Over 20,000 hours work for teams to set up the festival and some 145 metric tons of lemons and oranges are used to make displays during the 82th festival, which is themed “Tribulations of a lemon in China”, and runs from February 14 through March 4. (Photo by Eric Gaillard/Reuters)

Convention goers dressed as bright colored Wookiees, a fictional species from the US epic space opera franchise Star Wars, prepare for a group photo outside the Comic Con 2016 in San Diego, California, USA, 22 July 2016. The San Diego Comic Con 2016 runs from 21 until 24 July. (Photo by David Maung/EPA)

“Mr. Brainwash (“MBW”) is a pseudonym for Thierry Guetta. According to the Banksy directed film Exit Through the Gift Shop, Guetta is a French citizen who now lives in Los Angeles, having been a proprietor of a clothing store and videographer who evolved into a street artist and gallery artist, influenced by the street artists he documented through video over the years. According to the film, Guetta was first introduced to street art by his cousin, the French street artist, Invader”. – Wikipedia

Photo: Artist Mr. Brainwash stands with his paintings “The Queen” (R) and “Kate Moss” at the Opera Gallery on October 3, 2011 in London, England. Works by pop artist and film maker Thierry Guetta, known as Mr. Brainwash, are on display at the gallery from October 6th to 31st, 2011. (Photo by Peter Macdiarmid/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.