Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

“Horst Faas (28 April 1933 – 10 May 2012) was a German photo-journalist and two-time Pulitzer Prize winner. He is best-known for his images of the Vietnam War”. – Wikipedia

Photo: A U.S. crewman runs from a crashed CH-21 Shawnee troop helicopter near the village of Ca Mau in the southern tip of South Vietnam, December 11, 1962. Two helicopters crashed without serious injuries during a government raid on the Viet Cong-infiltrated area. Both helicopters were destroyed to keep them out of enemy hands. (Photo by AP Photo/Horst Faas)

“The Daleks are a fictional extraterrestrial race of genetically manipulated mutants from the British science fiction television series Doctor Who. Various storylines portray them as having had every emotion removed except hate, leaving them with a desire to purge the Universe of all non-Dalek life. Collectively they are the greatest enemies of the series' protagonist, the Time Lord known as the Doctor. Their famous catchphrase is “Exterminate!”, with each syllable individually synthesised in a frantic electronic voice” – Wikipedia

Photo: Max Hardy, aged 6, stands by a street sign from the Doctor Who Experience as Dalek, from the cult television show Doctor Who watches him on April 16, 2011 in London, England. The Doctor Who Experience Exhibition is currently running at Kensington Olympia Two, celebrating the science fiction programme that was originally screened in 1963. (Photo by Matthew Lloyd/Getty Images for BBC Worldwide)

Pakistani civil society activists release lanterns into the sky in Lahore on December 15, 2016, as they pay tribute to victims on the second anniversary of an attack on The Army Public School in the city of Peshawar. Taliban militants attacked on Pakistani Army Public School in Peshawar, killing 151 people mostly children on December 16, 2014. (Photo by Arif Ali/AFP Photo)

A sharia executor, know as algojo, during a public caning punishment in Jantho, Aceh Besar Regency, Indonesia, 17 November 2017. Ten people were sentenced to public caning for adultery in Aceh, the only province in Indonesia which implements sharia law. (Photo by Hotli Simanjuntak/EPA/EFE)