To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Zookeepers measure the length of a pueblan milk snake in the Reptile House of ZSL London Zoo as part of their annual weighing and measuring of their animals on August 25, 2011 in London, England. The heights and weights of over 750 different animal species at the zoo are recorded into the International Species Information System, to monitor their health and share the data with other zoos across the world. (Photo by Oli Scarff/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fred Fugen seen training for a jump over Austria on May 12, 2014. Fearless skydivers jump from an altitude of 10,000 meters above the largest mountain in Europe. Frederic Fugen, 34, and Vincent Reffet, 29, leapt from a plane in the freezing skies above Mont-Blanc in the French Alps. The jump is from such a height the pictures show the curvature of the earth. (Photo by Dominique Daher/Barcroft Media)

This breathtaking view from the world's tallest building shows a thick blanket of smoggy fog smother Dubai. The mist almost completely covers the huge sculptures which dominate the skyline. And the spectacular view from the Burj Khalifa – standing at a staggering 828 metres tall – shows the city engulfed by the thick fog. And the smoggy fog reaches heights of up to 400 metres as it rises above the impressive skyscrapers in Dubai. (Photo by Bjoern Lauen/Solent News/SIPA Press)