Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Voodoo pilgrims bathe in a waterfall believed to have purifying powers during the annual celebration in Saut d' Eau, Haiti, Saturday, July 16, 2016. Annually, the falls are the site of a large, important religious pilgrimage, during the festival of Our Lady of Carmel, from July 14–16. A Eucharistic rite is held during the festival, as well as various vodou rituals, but the penultimate devotional activity is bathing in the waters of the falls, and asking favors of the Virgin or Erzulie. After bathing, voodoo pilgrims throw away the dresses they wore to the site, and don new clothes for good luck. (Photo by Dieu Nalio Chery/AP Photo)

A young girl splashes through a waterfall at a park in Washington, DC, on June 28, 2021, as a heatwave moves over much of the United States. Swathes of the United States and Canada endured record-setting heat on June 27, 2021, forcing schools and Covid-19 testing centers to close and the postponement of an Olympic athletics qualifying event, with forecasters warning of worse to come. The village of Lytton in British Columbia broke the record for Canada's all-time high, with a temperature of 46.6 degrees Celsius (116 Fahrenheit), said Environment Canada. (Photo by Jim Watson/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.