241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A demonstrator sits on the coffin containing the body of a protester who was killed during previous protests in Port-au-Prince, Haiti, Monday, March 4, 2019. Protesters are angry about skyrocketing inflation and the government's failure to prosecute embezzlement from a multi-billion Venezuelan program that sent discounted oil to Haiti. (Photo by Dieu Nalio Chery/AP Photo)

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Dutch supermodel Doutzen Kroes during the 3rd ABOUT YOU Awards at Bavaria Studios on April 18, 2019 in Munich, Germany. (Photo by Gisela Schober/Getty Images for ABOUT YOU)

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