A model walks along the Edge observation deck in the city’s Hudson Yards district on World Photography Day in New York on August 19, 2023. (Photo by Lev Radin/Pacific Press/Rex Features/Shutterstock)

American actor and musician Jared Leto climbs The Empire State Building on November 08, 2023 in New York City. (Photo by Roy Rochlin/Getty Images for Empire State Realty Trust)

Cuban-American singer Camila Cabello arrives at iHeartRadio's Z100 Jingle Ball 2019 at Madison Square Garden on December 13, 2019 in New York City. (Photo by Michael Loccisano/Getty Images)

Actress Anya Taylor-Joy is seen outside “Good Morning America” on February 17, 2020 in New York City. (Photo by Raymond Hall/GC Images)

A dancer sanitizes the pole before performing on the outside patio at Cheerleaders Gentlemen's Club in Gloucester City, New Jersey, U.S. July 17, 2020. (Photo by Rachel Wisniewski/Reuters)

Three Siberian tiger cubs meet visitors at Yangzhou Zoo in Yangzhou City, east China's Jiangsu Province, on 27 June, 2024. (Photo by Splash News and Pictures)

Lisa from Blackpink performs during the 2024 Victoria's Secret Fashion Show in New York City, U.S., October 15, 2024. (Photo by Andrew Kelly/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.