The walls of Sydney's Town Hall Station are bedecked to resemble a Woolworths' supermarket shelf in Australia's first virtual supermarket, at Town Hall Station on February 19, 2012 in Sydney, Australia. (Photo by Marianna Massey/Getty Images for Woolworths)

A young man shows off his new Sony PlayStation Vita portable gaming device that he just bought at the Sony Store during the official German launch of the new Vita on February 21, 2012 in Berlin, Germany. Several hundred video gaming enthusiasts waited hours in line to be among the first to buy the new device. (Photo by Sean Gallup/Getty Images)

Miss Venezuela Ivian Sarcos receives her Miss World 2012 sash from Miss World 2011 by Miss World 2010, Alexandria Mills (R) in the Miss world 2011 World Final on November 6, 2011 in London, England. (Photo by Jeremy O'Donnell/Getty Images)

A performer poses with “The Gronkle” and “Deadly Nadder” at the How to Train Your Dragon Media Call at Fox Studios on November 29, 2011 in Sydney, Australia. The “How to Train Your Dragon Arena Spectacular” world premiere will take place in Australia in March 2012. (Photo by Brendon Thorne/Getty Images)

The under-construction Shard building on December 5, 2011 in London, England. The 80 storey skyscraper will be Europe's tallest mixed-use building when it is completed in May 2012; it will contain offices, restaurants, residential apartments as well as a five star hotel. (Photo by Dan Kitwood/Getty Images)

A member of the musuem team attends to a Aston Martin DB5 used in the James Bond film Goldfinger and being displayed at the Bond In Motion exhibition at National Motor Museum on January 17, 2012 in Beaulieu, England. (Photo by Matt Cardy/Getty Images)

Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

A competitor in fancy dress emerges from muddy water during the Tough Guy Challenge endurance race on January 29, 2012 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan/Getty Images)