Onati Basque dancers go airborne as they perform Basque traditional dances while making their way to the front of Saint Mark's Catholic Church, Saturday, August 1, 2015, in Boise, Idaho. The annual Mass, conducted in English and Basque, was held at the church for the first time. (Photo by Kyle Green/Idaho Statesman via AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman shouts slogans as she marches to Congress to commemorate International Women's Day in Buenos Aires, Argentina, Monday, March 9, 2020. (Photo by Natacha Pisarenko/AP Photo)

Miss Netherlands, Ona Moody walks onstage during The 71st Miss Universe Competition National Costume Show at New Orleans Morial Convention Center on January 11, 2023 in New Orleans, Louisiana. (Photo by Josh Brasted/Getty Images)

A pink grasshopper is spotted at the Messingham Sand Quarry in Scunthorpe, Lincolnshire, UK in the second decade of July 2023. The dazzling creature is incredibly rare, with experts estimating that a person has a chance of about 1 per cent of seeing one in their lifetime. (Photo by Calvin Taylor Lee/Animal News Agency)

Uzbekistan's Ekaterina Voronina competes during the long jump in the women's heptathlon at the 2022 Asian Games in Hangzhou in China's eastern Zhejiang province on October 1, 2023. (Photo by William West/AFP Photo)

Fans of American football gathered at Tottenham Hotspur Stadium to watch the Jacksonville Jaguars win against the Buffalo Bills 25-20 in the NFL on October 08, 2023 in London, England. (Photo by Peter Tarry/The Times)

A model showcases a creation during a runway show for the collection by the Crimean designers at the 2020 Crimean Fashion Week on Lake Sasyk in Crimea, Russia on August 22, 2020. (Photo by Sergei Malgavko/TASS)