Visitors observe the sculpture “That Girl” by U.S. artist Paul McCarthy, at the Hyperrealist Sculpture 1973-2016 exhibition in the Museum of Bellas Artes in Bilbao, northern Spain, July 27, 2016. (Photo by Vincent West/Reuters)

2016 Rio Olympics, Weightlifting, Final, Women's 63kg, Riocentro, Pavilion 2, Rio de Janeiro, Brazil on August 9, 2016. Marina Rodriguez (CUB) of Cuba competes. (Photo by Stoyan Nenov/Reuters)

A farmer sleeps near cows at the International Agricultural Show in Paris, France, February 29, 2016. The Paris Farm Show runs from February 27 to March 6, 2016. (Photo by Benoit Tessier/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A French Air Force Mirage 2000 fighter jet takes off during the close air support (CAS) exercise Serpentex 2016 hosted by France in the Mediterranean island of Corsica, at Solenzara air base, March 17, 2016. Serpentex is an annual exercise that involves joint terminal attack controllers (JTACs) from 12 countries from March 7 to March 25, 2016. (Photo by Charles Platiau/Reuters)

Britain Athletics, 2016 London Anniversary Games, Queen Elizabeth Olympic Park, Stratford, London on July 23, 2016. Canada's Brent Lakatos crashes with athletes during the mens 1500m T54. (Photo by Eddie Keogh/Reuters/Livepic)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.