In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

Vegetarian 19-year-old model Courtney Stodden gets ready to serve veggie hot dogs wearing a lettuce bikini during a People for the Ethical Treatment of Animals (PETA) free veggie dog handout on Capitol Hill in Washington, DC, July 16, 2014. (Photo by Jim Watson/AFP Photo)

People take part in the Cupid's Undie Run in the Manhattan borough of New York February 7, 2015. The run, held to raise funds to combat children's tumors, sees runners in their underwear partying and running along the West Side Highway. (Photo by Carlo Allegri/Reuters)

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)

Rita Ora attends the World Premiere of JEREMY SCOTT: THE PEOPLE'S DESIGNER, presented by The Vladar Company and Quintessentially at the TCL Chinese Theatre on Tuesday, September 8, 2015, in Hollywood, Calif. (Photo by Matt Sayles/Invision for The Vladar Company/AP Images)