A woman rides a mini bicycle through crowds of Santa costumes in a park during the annual SantaCon on December 10, 2016 in London, England. The event sees hundreds of people walking the streets of London and drinking alcohol in Father Christmas and other festive costumes. (Photo by PA Wire)

«Mignon 2». A.E.G., Berlin, Germany, 1905. Despite its unusual appearance, the Mignon typewriter is of a very clever design, giving a smooth and fast operation for typing. (Photo and caption by Martin Howard/Martin Howard Collection)

Japan's computer giant Fujitsu employee displays the world's first personal computer with Intel's RealSense 3D camera “FMV Esprimo” in Tokyo on October 9, 2014. The new desktop PC with 23-inch LCD display can make avatars which mimic the user's look and motion for chatting on the Internet. (Photo by Yoshikazu Tsuno/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Residents carry a slaughtered pig with a bamboo pole as they walk home on a street, which was shut to traffic due to ice, in Leishan county, Guizhou province January 31, 2015. Blizzards and icy rain that lasted for several days at the end of January have disrupted traffic, collapsed houses and decimated crops in central Chinese provinces, Xinhua News Agency reported. (Photo by Reuters/Stringer)

A dune buggy driver trains before competing in a sand dune drag racing event on January 8, 2016, as part of the Liwa 2016 Moreeb Dune Festival in the Liwa desert, some 250 kilometres southwest of Abu Dhabi. The festival, which attracts participants from around the Gulf region, includes a variety of races (cars, bikes, falcons, camels and horses) or other activities aimed at promoting the country's folklore. (Photo by Karim Sahib/AFP Photo)

Female bodybuilders prepare to compete in the “Miss Bikini” category of the NABA/WFF Asia-Seoul Open Championship in Seoul on April 17, 2016. (Photo by Ed Jones/AFP Photo)

A boy takes a picture of a car crash in Shenzhen, Guangdong province, August 4, 2014. Two passengers were sent to hospital but no death was reported as a result of the accident, according to local media. (Photo by Reuters/Stringer)