While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A Felix Airways plane is seen after it was destroyed by an airstrike at the international airport of Yemen's capital Sanaa, April 29, 2015. Jets from a Saudi-led alliance destroyed the runway of Yemen's Sanaa airport on Tuesday to prevent an Iranian plane from landing there, Saudi Arabia said, as fighting across the country killed at least 30 people. Airport officials said the strikes set a civilian aircraft operated by Yemeni Felix Airways ablaze. (Photo by Khaled Abdullah/Reuters)

Singer Taylor Swift poses backstage with her awards for Top Artist, Billboard Chart Achievement Award, Top Female Artist, Top Hot 100 Artist, Top Digital Songs Artist, Top Streaming Song (Video) for “Shake it Off” and Top Billboard 200 Album for “1989” during the 2015 Billboard Music Awards in Las Vegas, Nevada May 17, 2015. (Photo by L. E. Baskow/Reuters)

Cycling jerseys, part of a collection belonging to French cycling fan Gerald, hang from a line during the 4th stage of the Tour de France cycling race from Seraing in Belgium to Cambrai in France, July 7, 2015. Photographing the Tour de France cycling race comes with highs and lows: the buzz from capturing just the right image, the tedium of long journeys, the painstaking set-up of equipment, the breath-taking scenery. Reuters photographers have worked not only to capture the thrills and spills on the roads and mountain passes. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled through the Netherlands, Belgium and France. (Photo by Eric Gaillard/Reuters)

A dog rides a wave during the Surf City Surf Dog competition in Huntington Beach, California, U.S., September 25, 2016. The dogs compete in contest categories ranging from small to extra large, to two dogs on a board, as well as owner and dog. (Photo by Lucy Nicholson/Reuters)

A cadet from the Interior Ministry with the word Fidel painted on her face attends a rally honoring the late Cuban leader at the Revolution Plaza in Havana, Cuba, Tuesday, November 29, 2016. Schools and government offices were closed Tuesday for a second day of homage to Fidel Castro, with the day ending in a rally on the wide plaza where the Cuban leader delivered fiery speeches to mammoth crowds in the years after he seized power.Fidel Castro passed away Friday Nov. 25. He was 90. (Photo by Ramon Espinosa/AP Photo)

Syrian government troops patrol the newly captured al- Sakhour neighbourhood in the eastern part of the northern city of Aleppo on December 7, 2016 Rebels in Aleppo called for a five- day truce and the evacuation of civilians Wednesday after losing more than three quarters of their territory including the Old City to a Syrian army offensive. (Photo by George Ourfalian/AFP Photo)