A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Angora rabbit Emilson sits next to its freshly shaved hair at Georgia Spausta's small farm in Herzogbirbaum, Austria March 10, 2015. Spausta produces hand-spun yarn from some 25 angora rabbits which is sold in small scale to enthusiasts or at local markets. The rabbits are clipped four times a year, each time giving some 300 grams of wool, about the amount needed to knit one pullover. (Photo by Heinz-Peter Bader/Reuters)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

St Louis County police officers arrest an anti-police demonstrator in Ferguson, Missouri August 10, 2015. Dozens of protesters were arrested on Monday afternoon after blocking rush-hour traffic on Interstate 70 a few miles (km) from Ferguson, Missouri, during demonstrations over the police shooting of an unarmed black man a year ago, according to a Reuters witness. (Photo by Lucas Jackson/Reuters)

People walk in the rainstorm as typhoon Lekima approaches in Shanghai, China on August 10, 2019. The death toll from Typhoon Lekima rose to 49 on August 13 and 21 were still missing after the monster storm wreaked havoc on China's eastern coast, causing huge damage with strong gales and torrential rain. (Photo by Aly Song/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.