To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

These photos and video were taken in the Russian city of Astrakhan on the evening of June 7th, 2012. (Photo by Maxim Korotshenko)

Masked Guggen music bands parade through the streets on the occasion of the beginning of the Fasnacht Carnival of Lucerne, Switzerland, early 23 February 2017. (Photo by Urs Flueeler/EPA)

Vocalist Laila Skovmand, a musician with Danish company Between Music, plays underwater in a tank during a rehearsal ahead of their UK premiere concert Aquasonic at the Tramway in Glasgow on Ocrober 25, 2017. (Photo by Robert Perry/PA Images)

British singer Rita Ora arrives at the 2017 MTV Europe Music Awards at Wembley Arena in London, Britain, November 12, 2017. (Photo by Hannah McKay/Reuters)

Hailee Steinfeld performs at the American Music Awards at the Microsoft Theater on Sunday, November 19, 2017, in Los Angeles. (Photo by Matt Sayles/Invision/AP Photo)

Festivalgoers during the 2018 Coachella Valley Music And Arts Festival at the Empire Polo Field on April 20, 2018 in Indio, California. (Photo by Frazer Harrison/Getty Images for Coachella)