American model and actress Emily O'Hara Ratajkowski attends the Jacquemus Spring Summer 2020 show on June 24, 2019 in Valensole, France. (Photo by Arnold Jerocki/Getty Images)

Sara Sampaio is seen wearing a pink knit sweater and a pink leather skirt during Paris Fashion Week Spring/Summer 2019 on September 24, 2018 in Paris, France. (Photo by Timur Emek/Getty Images)

English singer and songwriter Dua Lipa (right) seems to be happy hanging with British model Sarah Lysander early May 2022. (Photo by ellis_kaplan/Instagram)

Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall and Perrie Edwards of English girl group Little Mix celebrate getting number 1 UK single backstage at Echo Arena on July 18, 2015 in Liverpool, England. (Photo by Ollie Millington/Redferns)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

English television personality and model Sam Faiers seen attending The Box BRIT Awards 2020 afterparty on February 18, 2020 in London, England. (Photo by Splash News and Pictures)

English singer Rita Ora looked like she was sitting on a gold mine as she reclined in towering, metallic shoes and an open gown during a photoshoot in Los Angeles on August 5, 2021. (Photo by Instagram)

Wearing his new prosthetic legs Hero gets a taste of shrubbery Wednesday, May 21, 2014, in Houston. The abandoned calf rescued from a Virginia farm a year ago and brought to Texas after it nearly died is getting permanent prosthetics to replace back hooves that had to be amputated because of frostbite. (Photo by Pat Sullivan/AP Photo)