In this Saturday, March 3, 2018, photo, a contestant gets ready to throw a hatchet at a wooden bull's-eye at the Kick Axe Throwing venue in the Brooklyn borough of New York. Kick Axe Throwing is the first bar in New York City to pick up on a nationwide trend of ax throwing, a growing sport that some enthusiasts hope will take off the way bowling did in the last century. (Photo by Mary Altaffer/AP Photo)

2016 Rio Olympics, Judo, Final, Women, 48 kg Bronze Medal Contests, Carioca Arena 2, Rio de Janeiro, Brazil on August 6, 2016. Otgontsetseg Galbadrakh (KAZ) of Kazakhstan and Dayaris Mestre Alvarez (CUB) of Cuba react. (Photo by Kai Pfaffenbach/Reuters)

2016 Rio Olympics, Athletics, Final, Women's 200m Final, Olympic Stadium, Rio de Janeiro, Brazil on August 17, 2016. Photographers take pictures of Elaine Thompson (JAM) of Jamaica after she won the gold. (Photo by Gonzalo Fuentes/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Camera trapper Xavier Hubert-Brierre put this large mirror on the side of a road through the jungle in Gabon and left a camera there to record how the animals would respond to their own reflections. A silverback gorilla thought it was seeing another silverback and responded by trying to scare off the potential challenger… (Photo by Xavier Hubert-Brierre/Johns Hopkins University Press)

circa 1930: The neon illuminations of a wedding Chapel in Las Vegas.

Alessandra Perilli, of San Marino, competes during the trap women's qualification at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Sunday, August 7, 2016. (Photo by Hassan Ammar/AP Photo)

Football Soccer, France vs Iceland, EURO 2016, Quarter Final, Stade de France, Saint-Denis near Paris, France on July 3, 2016. Iceland fan. (Photo by Carl Recine/Reuters/Livepic)