“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Journalists (L) walk along the new Caminito del Rey (The King's Little Pathway) in El Chorro-Alora, near Malaga, southern Spain March 15, 2015. Dubbed by many media outlets as the world's scariest pathway, the three-kilometre long pathway, which was built at about 100 metres (330 ft) above the gorge of Los Gaitanes between the years of 1901 and 1905, was closed in 2001 after five people died. A new walkway has then been built over the old walkway and will open to the public on March 28, 2015. (Photo by Jon Nazca/Reuters)

A Kenyan soldier takes cover as shots are fired in front of Garissa University in Garissa town, located near the border with Somalia, some 370km northeast of the capital Nairobi, Kenya, 02 April 2015. At least 15 people have been killed and some 60 were injured in an attack carried out by Somalia's Islamist militant group al-Shabab, according to local media reports. (Photo by Dai Kurokawa/EPA)

Ultra- trailers compete at sunrise on September 2, 2017 in Courmayeur, Italy, during the 15 th edition of the Mount Blanc Ultra Trail (UTMB), a 170 km race around the Mont Blanc crossing France, Italy and Switzerland. The 15 th Ultra- Trail du Mont- Blanc (UTMB) is a mountain ultramarathon with numerous passages in high altitude (>2500 m) and in difficult weather conditions (night, wind, cold, rain or snow). (Photo by Jeff Pachoud/AFP Photo)

In this Saturday, August 16, 2014 photo, Mandy Stokes stands with her daughter Molly Kate Stokes next to a large alligator weighing 1011.5 pounds measuring 15-feet long is pictured in Thomaston, Ala. The alligator was caught in the Alabama River near Camden, Ala., by Mandy Stokes and family. (Photo by Sharon Steinmann/AP Photo/Al.com)

A doctor performs surgery on an injured man with a part of an aluminium alloy fence through his chest after a car accident in Zhumadian, Henan province, China, September 15, 2014. The doctor managed to surgically remove the piece. (Photo by Reuters/Stringer)

Potters colour earthen lamps at a workshop ahead of the Hindu festival of Diwali in Amritsar October 15, 2014. Earthen lamps are sold in large numbers during Diwali, the annual Hindu festival of lights, as people use them to decorate their homes. (Photo by Munish Sharma/Reuters)

A giant ham bread, a typical Venezuelan Christmas dish, is seen on a table during an attempt to break the Guinness World Record for the biggest ham bread, in Caracas November 15, 2014. The giant hallaca more than 120 metres long. (Photo by Carlos Garcia Rawlins/Reuters)