241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

In this photo illustration a package of Nicotine Gum, which is advertised as helping people stop smoking cigarettes, is seen on January 10, 2012 in Miami, Florida. A study published in the journal Tobacco Control on Monday, reported that the nicotine alternatives, like Nicotine Gum, have no lasting effect on people trying to quit their smoking habit. (Photo illustration by Joe Raedle/Getty Images)

The cruise ship Costa Concordia lies stricken off the shore of the island of Giglio, on January 14, 2012 in Giglio Porto, Italy. More than four thousand people were on board when the ship hit a sandbank. At least 3 people have been confirmed dead and another 50 are unaccounted for. (Photo by Laura Lezza/Getty Images)

People look at huge waves crashing on the San Esteban de Pravia seafront, northern Spanish region of Asturias February 8, 2016. (Photo by Eloy Alonso/Reuters)

People fly kites during the 2017 Pyostroye Nebo kite festival in Tsaritsyno Park in Moscow, Russia on August 27, 2017. (Photo by Asya Dobrovolskaya/TASS)

A participant dances as approximately 70,000 people from all over the world gathered for the annual Burning Man arts and music festival in the Black Rock Desert of Nevada, U.S. on August 29, 2017. (Photo by Jim Urquhart/Reuters)

People look at the paintings depicting Russian president Vladimir Putin dressed as Father Frost, Russian equivalent of Santa Claus, at the “SUPERPUTIN” exhibition at UMAM museum in Moscow, Russia on December 6, 2017. (Photo by Maxim Shemetov/Reuters)

Following a large air raid by German bombers, local people, coming out of their air raid shelters found a bus standing on end in a large crater, in Balham, London, October 15, 1940. (Photo by AP Photo)