Demonstrators hold masks depicting Colombian citizen Mile Virginia, who was murdered along with photojournalist Ruben Espinosa and three other women, during a protest in Mexico City, August 16, 2015. Espinosa, a prominent Mexican news photographer was among five people found dead in a middle-class neighborhood of the capital on July 31, 2015. Espinosa, who worked for the weekly magazine Proceso and the photo agency Cuartoscuro, had sought shelter in Mexico City earlier this summer saying he had been followed and threatened in the eastern state of Veracruz. (Photo by Tomas Bravo/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A Rohingya Muslim from Myanmar (R), who tried to cross the Naf river into Bangladesh to escape sectarian violence, cries near his family in a Bangladeshi Coast guard station in Teknaf on June 19, 2012, before being sent back to Myanmar. (Photo by Munir Uz Zaman/AFP Photo)

A group of men play Myanmar's traditional sport of chinlone in Naypyitaw, Myanmar, Friday, November 18, 2016. (Photo by Aung Shine Oo/AP Photo)

A Syrian boy looks through a gate as others wait to cross into Syria at Oncupinar border crossing in the southeastern city of Kilis, Turkey February 11, 2016.. (Photo by Osman Orsal/Reuters)

A woman offers a prayer at Pashupatinath Temple during the Teej festival in Kathmandu, Nepal September 4, 2016. During this festival, married Hindu women observe day-long fast and pray for a happy married life while those unmarried pray for a good husband. (Photo by Navesh Chitrakar/Reuters)

Bonobo apes, primates unique to Congo and humankind's closest relative, groom one another at a sanctuary just outside the capital Kinshasa, Congo on October 31, 2006. (Photo by Finbarr O'Reilly/Reuters)

A female member of Romania's military adjusts her hat before taking part in the national day military parade in Bucharest, Romania, Friday, December 1, 2017. Thousands of Romanian troops staged a military parade to celebrate Romania's national day, but key politicians didn't attend, signaling tensions between the president and the ruling left-wing coalition over plans to revamp the justice system. (Photo by Vadim Ghirda/AP Photo)