A sandstorm hits the city of Zhangye in Gansu province, China on November 27, 2018. (Photo by Reuters/China Stringer Network)

Revelers dressed as Santa Claus or in festive costumes arrive for the start of SantaCon 2018 in New York City December 8, 2018. SantaCon is an annual event where people dress as Santa Claus or other Christmas characters parade in several cities around the world. (Photo by Timothy A. Clary/AFP Photo)

A male Sumatran elephant calf named Rocky Balboa, born on May 25, 2024, stands next to its mother, a 40-year-old elephant named Lembang, at the Surabaya Zoo during the introduction of the 3-month-old calf to the public in Surabaya on August 31, 2024. (Photo by Juni Kriswanto/AFP Photo)

A Chelsea Pensioner poses as he views displays through a floral design of Britain's Queen Elizabeth at the Chelsea Flower Show in London, Britain, May 23, 2016. (Photo by Toby Melville/Reuters)

A woman sits as she gets a tattoo on her leg during the annual Panama City Ink Fest in Panama City August 16, 2015. (Photo by Carlos Jasso/Reuters)

Two stags fight in a wildlife park in Aurach near Kitzbuehel, in the Austrian province of Tyrol. (Photo by Kerstin Joensson/Associated Press)

A boy looks at a six-metre tall luminescent puppet, operated by ten performers, during a preview of Vivid Sydney, promoted as the world's largest festival of light, music and ideas, in Sydney, Australia on May 23, 2018. “Vivid” is a major outdoor cultural event featuring light installations and projections with the annual event this year running from May 25 to June 16, 2018. (Photo by David Gray/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)