American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

Evan Leversage, who is terminally ill with brain cancer, is greeted by a Christmas decorated dog with his mother Nicole Wellwood (L), and his father Travis Leversage (2nd R) in St. George, Ontario, Canada October 24, 2015. Evan Leversage is a seven-year-old boy who has been living with inoperable brain cancer since he was two years old. His family has organized a Christmas celebration in October complete with a full parade, in case Evan does not live to celebrate his last Christmas day on the traditional date of December 25, according to local media. (Photo by Mark Blinch/Reuters)

Flowers and an iPad showing a picture of Steve Jobs are placed at a makeshift memorial for Steve Jobs at the Apple headquarters on October 5, 2011 in Cupertino, California. Jobs, 56, passed away after a long battle with pancreatic cancer... (Photo by Kevork Djansezian/Getty Images)

Wimbledon champion Carlos Alcaraz is presented with the trophy by Catherine, Princess of Wales after he defeated Novak Djokovic in straight sets on Sunday, July 14, 2024. It was only Kate’s second public appearance this year following her cancer diagnosis. (Photo by Aaron Chown/PA Wire)

Five year old Michael Esteban and his mother Kari Esteban, crawl through a 40-foot long, 4-foot high replica of a human colon on July 11, 2003 in Seattle. The colon is used to educate people on colorectal cancer. (Photo by Ron Wurzer/Getty Images)

Sixty-eight year old cross-country runner Rosie Swale-Pope is interviewed while sitting in her cart, “The Icebird”, in Upperville, Virginia March 13, 2015. Swale-Pope, who is from Great Britain and once ran an unsupported 20,000 mile run around the globe, is currently running across the United States from New York City to San Francisco in support of cancer research. (Photo by Gary Cameron/Reuters)

Devil Ark manager Dean Reid reacts as Tasmanian Devil joeys climb on him before the first shipment of healthy and genetically diverse devils to the island state of Tasmania leave the Devil Ark sanctuary in Barrington Tops on Australia's mainland, November 17, 2015. The largest group so far of disease-free Tasmanian devils has been released in the wild, as part of plans to save the carnivorous marsupials from a cancer threatening them with extinction. (Photo by Jason Reed/Reuters)

Revellers take part in a Zombie Walk in Asbury Park, New Jersey October 4, 2014. Thousands of revellers met in Asbury park to attempt to break the Guinness World Record of the largest zombie gathering in the world and raise awareness for brain cancer. (Photo by Eduardo Munoz/Reuters)