A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A combination photo shows the faces of various attendees of New York Comic Con in Manhattan, New York, October 8, 2015. The event draws thousands of costumed fans, panels of pop culture luminaries and features a sprawling floor of vendors in a space equivalent to more than three football fields at the Jacob Javits Convention Center on Manhattan's West side. (Photo by Andrew Kelly/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A looter smiles as she runs away from a member of the South African Police Services (SAPS) inside the Lotsoho Mall in Katlehong township, East of Johannesburg, on July 12, 2021. Several shops are damaged and cars burnt in Johannesburg, following a night of violence. Police are on the scene trying to control further protests. It is unclear if this is linked to sporadic protests following the incarceration of former president Jacob Zuma. (Photo by Phill Magakoe/AFP Photo)

Nico Martin with a Mini Electric wrapped in thousands of Christmas fairy lights, at Greenfield Farm in Christmas Common, Oxfordshire on November 9, 2021. Nico, from Bracknell in Berkshire, has wrapped his own Mini in lights for the last two years, raising money for the MS Trust and for Duchenne UK. This year Mini are supporting Nico, providing him with a Mini Electric wrapped in thousands of Christmas lights ready for him to take out on the road. (Photo by Jacob King/PA Images via Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.