Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

Girls look at a penitent taking part in “Nuestro Senor Atado a la Columna, Maria Santisima de la Paz y San Juan Evangelista” Holy Week procession in Arcos de la Frontera, Spain, Tuesday, March 31, 2015. Hundreds of processions take place throughout Spain during the Easter Holy Week. (Photo by Daniel Ochoa de Olza/AP Photo)

Adriana Barahona, known as "Madame Barocle", wearing clothing of the Victorian era, walks along a central avenue in San Jose, Costa Rica June 4, 2015. Barahona says she has been passionate about clothing from the era of Britain's Queen Victoria (1837-1901), and has been making and wearing them since the age of 15. REUTERS/Juan Carlos Ulate

Demonstrators protest during a rally against Venezuelan President Nicolas Maduro, in Caracas on April 19, 2017. Venezuela braced for rival demonstrations Wednesday for and against President Nicolas Maduro, whose push to tighten his grip on power has triggered waves of deadly unrest that have escalated the country' s political and economic crisis. (Photo by Juan Barreto/AFP Photo)

Ivanelis Jimenez, front, and Veronica Barreto pose for the camera wearing Puerto Rican flag dresses as they welcome passengers exiting Carnival's Mardi Gras cruise ship, docked in the bay of San Juan, Puerto Rico, Tuesday, August 3, 2021, marking the first time a cruise ship visits the U.S. territory since the COVID-19 pandemic began. (Photo by Carlos Giusti/AP Photo)

Veteran cholita wrestler Jennifer dos Caras, 45, holds a cement block over teen wrestler Lucero la Bonita in the ring in El Alto, Bolivia, Monday, January 21, 2019. Trainees of cholita wrestling are still a year away from their full professional debuts while competing in matches against established athletes. (Photo by Juan Karita/AP Photo)

A sculpture of Don Quixote shows him wearing the basin he mistook for the enchanted helmet of the fictional Moorish king Mambrino in Alcazar de San Juan, Spain, April 5, 2016. The arid central Spanish region of La Mancha is the setting for “Don Quixote”, the seventeenth-century novel by Miguel de Cervantes. Four hundred years after his death, references to the characters of Don Quixote, his loyal squire Sancho Panza and his beautiful lady Dulcinea abound in the surrounding villages from sweet treats to theatre productions involving livestock. Cervantes did not give away the name of the birthplace of Don Quixote, a middle-aged gentleman who becomes obsessed with chivalrous ideals. But many identify the village of Argamasilla de Alba as his hometown. The anniversary of Cervantes’ death is marked on the 23 April. (Photo by Susana Vera/Reuters)

Lisandra Perez, 7, practices in his house before his flute lesson at the Integral System of Artistic Education for Social Inclusion (SIFAIS) center in the poor neighborhood of La Carpio, Costa Rica October 8, 2015. SIFAIS center is developing a social program with the help of 156 volunteers who teach art, music, sports and education, for children and youth living in La Carpio, known for being the home to gangs, violence, drugs and social vulnerability, according to the centre. (Photo by Juan Carlos Ulate/Reuters)