For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Boy rests on bags of recyclable waste at a rubbish dump outside Yemen's Red Sea port city of Houdieda January 19, 2016. (Photo by Abduljabbar Zeyad/Reuters)

The sculpture “It Takes Two to Tango” by Scottish sculptor David Mach is seen in front of the headquarters of the CMA-CGM shipping company office tower in the port of Marseille, France, March 15, 2016. (Photo by Jean-Paul Pelissier/Reuters)

A Somali fisherman carries a sailfish on his head to the Hamarweyne fish market near the port in Mogadishu, Somalia, on January, 5, 2018. (Photo by Mohamed Abdiwahab/AFP Photo)

Rescue team members search through buildings damaged due to the massive explosion at Beirut's port area, in Gemmayze, Lebanon on September 4, 2020. (Photo by Aziz Taher/Reuters)

A man observes the smoke from the zone where fuel storage tanks exploded near Cuba's supertanker port in Matanzas, Cuba on August 9, 2022. (Photo by Alexandre Meneghini/Reuters)

A couple walks past a burning roadblock set up to protest against a recent kidnapping and shooting in the Petionville neighborhood of Port-au-Prince, Haiti on November 1, 2021. (Photo by Adrees Latif/Reuters)