A pilot inflates a hot air balloon while taking part in the 38th International Balloon Festival of Chateau-d'oex, Switzerland, 23 January 2016. The festival takes place from 23 to 31 January. (Photo by Vincent Vannay/EPA)

A man set wood on fire to prepare for worshippers to walk barefoot over burning coals during the Nine Emperor Gods festival at a temple in Kuala Lumpur, Malaysia, Monday, October 7, 2024. (Photo by Vincent Thian/AP Photo)

Sophia answers questions at Hanson Robotics studio in Hong Kong on March 29, 2021. Sophia is a robot of many talents — she speaks, jokes, sings and even makes art. In March, she caused a stir in the art world when a digital work she created as part of a collaboration was sold at an auction for $688,888 in the form of a non-fungible token (NFT). (Photo by Vincent Yu/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.