As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

American actress Tommy Dorfman and American Afro-Panamanian actress Tessa Thompson at Boom Boom Room's Met Gala After-Party on September 13, 2021 in New York City. (Photo by Marc Patrick/BFA.com)

Illustragram is a project created by brazilian Bruno Alves. In his drawings he incorporates real objects that interact with the characters, the results are adorable.

View of an egg fried on the pavement in Pozo Hondo, Santiago del Estero, Argentina on January 23, 2016, while the real feel was 57 degrees Celsius. Pozo Hondo's Mayor Claudio Nicolau fried an egg on the pavement of the main square of the city Saturday. (Photo by AFP Photo/Stringer)

Two women pose as they drink real ale at the Great British Beer Festival in the Olympia exhibition centre on August 13, 2013 in London, England. The festival, which runs until August 17, 2013, has over 24 bars serving over 800 different beers, ciders and perries. (Photo by Oli Scarff)

A billboard depicting a soldier, with a slogan reading “Contract service. A real man's job”, in St. Petersburg, Russia, 02 June 2023. On 24 February 2022, Russian troops entered Ukrainian territory in what the Russian president declared a “Special Military Operation”, starting an armed conflict. (Photo by Anatoly Maltsev/EPA)

Marge Simpson may be many things (doting mother, long-suffering wife, erratic driver), but she’s not usually a style icon. Thanks to artist Alexsandro Palombo – known for his irreverent and colourful fashion cartoons – she is now, as he re-imagines her in some of the most iconic dresses of all time. Photo: Marge Simspon in “Fire Suit”, Thierry Mugler.

A decorated dish of rice with spinach sauce and egg white is seen at a Hello Kitty-themed Chinese restaurant in Hong Kong, China May 21, 2015. The world's first Chinese-style restaurant dedicated to the Japanese cartoon has been packed out daily despite not officially opening until June 1, 2015. The eatery features some 37 dishes such as dim sum and fried rice, often served in the shape of the girl-cat. (Photo by Bobby Yip/Reuters)